Dear Jeff Bezos, on behalf of all parents this holiday season, thank you

You may recall my rant a few months ago, regarding the ridiculous amount of extra wires and plastic attachments in packaging of children's toys.


Apparently I am not the only one who has lamented the absurdity of the current packaging trends; Jeffrey Bezos, president of Amazon.com, has implemented a new “frustration-free packaging” initiative. Products from Mattel, its subsidiary Fisher-Price, Microsoft and Transcend, an electronics maker will now be shipped in a plain cardboard box...no plastic clam shell, no wires, no industrial-strength cardboard and staples from a staple gun to secure a tiny plastic toy doll.

As he said, I "shouldn’t have to start each Christmas morning with a needle nose pliers and wire cutters."

Indeed.

And so I say to you Jeffrey Bezos, on behalf of all parents this holiday season, thank you. If I could, I would give you a big hug right now; my husband? He would marry you.